{"product_id":"contagious-why-things-catch-on-book-by-jonah-berger","title":"Contagious: Why Things Catch On Book by Jonah Berger","description":"\u003cdiv class=\"hHq9Z\"\u003e\n\u003cdiv data-hveid=\"CBMQAA\"\u003e\n\u003cdiv class=\"gyEfO\"\u003e\n\u003cdiv class=\"wDYxhc NFQFxe viOShc LKPcQc\" data-md=\"221\" data-hveid=\"CAoQAA\" data-ved=\"2ahUKEwj4v8m51u_-AhU6SmwGHR-pDuYQnKEBegQIChAA\"\u003e\n\u003cdiv class=\"ZxoDOe yGdMVd\"\u003e\n\u003cdiv class=\"UFE1qd\"\u003e\n\u003cdiv class=\"PyJv1b gsmt PZPZlf\" data-attrid=\"title\" data-hveid=\"CAoQAQ\"\u003e\n\u003cp\u003eContagious: Why Things Catch On - Unlock the Secrets to Virality and Influence 📘🚀\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDelve into the fascinating world of human behavior and the science behind viral trends with \"Contagious: Why Things Catch On.\" In this groundbreaking book, author Jonah Berger explores the psychology of word-of-mouth and provides insights into why certain ideas and products become contagious.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eInsights into Virality:\u003c\/strong\u003e Discover the science behind why some things go viral while others fade away. Jonah Berger explores the factors that make ideas and products contagious, offering valuable insights for marketers, entrepreneurs, and anyone curious about the dynamics of influence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSix Key Principles:\u003c\/strong\u003e Berger introduces six principles—STEPPS (Social Currency, Triggers, Emotion, Public, Practical Value, Stories)—that drive the contagiousness of ideas. Explore each principle to understand how they contribute to the spread of information and trends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReal-World Examples:\u003c\/strong\u003e The book is enriched with real-world examples, case studies, and anecdotes that illustrate the principles in action. From viral marketing campaigns to everyday conversations, Berger provides compelling evidence to support his insights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePractical Applications:\u003c\/strong\u003e \"Contagious\" doesn't just explain the phenomenon; it offers practical tips and strategies that individuals and businesses can apply to make their ideas more contagious. Learn how to craft content that resonates and spreads organically.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose \"Contagious: Why Things Catch On\":\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn a world driven by social influence, understanding the dynamics of contagiousness is a valuable skill. \"Contagious\" is a thought-provoking and engaging guide that empowers readers to grasp the principles of virality and apply them to their own endeavors.\u003c\/p\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e(Paperback)\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"EGmpye\"\u003e\n\u003cdiv class=\"oQDTXb\"\u003e\n\u003cdiv data-ias=\"false\"\u003e\n\u003cdiv class=\"IpDT1d\"\u003e\n\u003cdiv class=\"CcNe6e v4Zpbe\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"true\" tabindex=\"0\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"CcNe6e v4Zpbe\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"true\" tabindex=\"0\"\u003eCOD Available \u003c\/div\u003e\n\u003cdiv class=\"CcNe6e v4Zpbe\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"true\" tabindex=\"0\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"CcNe6e v4Zpbe\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"true\" tabindex=\"0\"\u003e7 Days Return Policy\u003c\/div\u003e\n\u003cdiv class=\"CcNe6e v4Zpbe\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"true\" tabindex=\"0\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"CcNe6e v4Zpbe\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"true\" tabindex=\"0\"\u003eLanguage - English\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"GRl5yb UWyTaf a8pxAe\"\u003e\n\u003cdiv id=\"JTPWx\" class=\"FJIcp BhBPtb\" role=\"tablist\" data-hveid=\"CBQQAA\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"my store","offers":[{"title":"Paperback","offer_id":47499943313710,"sku":null,"price":169.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/8852\/7918\/files\/41vTeAwKmGL._SY445_SX342.jpg?v=1701088825","url":"https:\/\/bindassbooks.in\/products\/contagious-why-things-catch-on-book-by-jonah-berger","provider":"Bindass Books","version":"1.0","type":"link"}